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Coca-Cola increased marketing spend to create brand value amid price hikes

Retrieved on: 2022-07-27 21:12:00

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Coca-Cola increased marketing spend to create brand value amid price hikes. View article details on HISWAI: https://www.marketingdive.com/news/coca-cola-increase-marketing-spend-price-hikes/628230/

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The company is leveraging strategic experimentation and scale to create global brand campaigns to expand its consumer base by connecting ...

Article found on: www.marketingdive.com

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