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Retrieved on: 2025-04-07 10:25:11
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Summary
The article discusses how India's linguistic diversity presents a significant marketing opportunity for fintech through vernacular strategies rather than mere translation. Embracing multilingualism and cultural nuances leads to increased digital engagement and fintech growth in non-metro areas. Tags like localization, sociolinguistics, and translation highlight the integration of cultural adaptation and technology in creating deeper connections across diverse Indian markets.
Article found on: www.dentsu.com
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