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Convalescent, healthier than milk — Complan's turbulent journey with its 'tall claims'

Retrieved on: 2021-02-27 09:00:00

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Convalescent, healthier than milk — Complan's turbulent journey with its 'tall claims'. View article details on HISWAI: https://theprint.in/features/brandma/convalescent-healthier-than-milk-complans-turbulent-journey-with-its-tall-claims/612212/

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But in India, the marketing strategy went one step further and promoted the drink mix as being superior to milk with the tagline “Complan has 23 vital ...

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