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Retrieved on: 2024-02-20 16:51:46
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Summary
The article details the history of Kit Kat's branding, showcasing how market research and a focused branding strategy, involving product differentiation and distinctiveness, contributed to the chocolate bar's success. Key points include Kit Kat's origins in Yorkshire, branding efforts by Nestlé, its positioning as a snack for breaks, and the importance of maintaining a consistent brand message. The tags such as "Brand management," "Product differentiation," and "Rebranding" reflect these strategic elements that have allowed Kit Kat to become an iconic brand within the chocolate industry.
Article found on: www.marketingweek.com
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