Could rising inflation make marketers ditch brand purpose? | The Drum

Retrieved on: 2022-01-25 01:01:01

Tags for this article:

Click the tags to see associated articles and topics

Could rising inflation make marketers ditch brand purpose? | The Drum. View article details on hiswai:

Excerpt

Ben Essen, global chief strategy officer at Iris, worries that inflation could make it less convenient to focus on brand purpose.

Article found on: www.thedrum.com