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Retrieved on: 2024-04-14 19:32:45
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Summary
Salesforce's potential acquisition of Informatica represents a strategic enhancement to its cloud computing capabilities, focusing on data management, integration, and customer insights to strengthen its offerings in CRM and data analytics. The move aligns with industry consolidation trends and may significantly impact CMOs and CX professionals by accelerating innovation and improving customer experiences.
Article found on: www.cmswire.com
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