Decoding Marketing Metrics: Traditional and Emerging Trends - Spiceworks

Summary

The article discusses the shifting landscape of marketing metrics, emphasizing the balance between traditional metrics (like SEO and conversion rates) and emerging ones (such as those related to influencer marketing and data privacy). It underscores the importance of harnessing metrics for influencer marketing, part of a comprehensive digital marketing strategy aimed at enhancing customer engagement, conversion marketing, and personalization through data-driven methods and social CRM tools.