Article Details

Deconstructing the Black Box of Marketing - Total Retail

Retrieved on: 2025-02-17 14:16:14

Tags for this article:

Click the tags to see associated articles and topics

Deconstructing the Black Box of Marketing - Total Retail. View article details on hiswai:

Summary

The article explores how AI-driven digital marketing campaigns, like Google's PMax, offer efficiency but lack transparency, posing challenges for optimizing decision-making. It suggests combining AI with traditional strategies for improved consumer insight and campaign management.

Article found on: www.mytotalretail.com

View Original Article

This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up