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Retrieved on: 2025-01-25 22:38:00
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Summary
The article discusses the role of machine learning and deep learning, including neural networks, in improving click prediction for online advertising platforms, specifically demand-side platforms (DSPs). It highlights the transition from traditional logistic regression to deep learning models for better efficiency and real-time bidding strategies. This relates to the key concept of Large Language Models through the integration of advanced AI techniques in digital marketing, as tagged.
Article found on: towardsdatascience.com
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