Tag: Demand-side platform

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Recent Related Articles to Demand-side platform

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

Added to Collection on: 2024-03-11 16:10:22

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Online advertising
Demand-side platform
Taboola
Google Ads
Ad exchange
Pubmatic
Advertising
Xandr
Google Ad Manager
Amazon

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Inside NBCUniversal's plans to turn TV into a performance marketing channel

Added to Collection on: 2024-03-20 19:58:22

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Online advertising
Targeted advertising
Advertising
Linda Yaccarino
THE TRADE DESK
Streaming media
Video on demand
Demand-side platform
NBCUniversal

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Vistar Media reimagines the DOOH planning experience for advertisers | MarTech Cube

Added to Collection on: 2024-03-23 02:55:21

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Online advertising
Communication design
Market segmentation
Demand-side platform
Targeted advertising
OOh!media
Advertising
Vistar Media

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DV360 Accepts The IAB Tech Lab's New Video Guidelines. How Will That Impact Buyer ...

Added to Collection on: 2024-03-22 15:39:54

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Online advertising
Alphabet Inc.
Google
Demand-side platform
ADX
THE TRADE DESK
YouTube

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INEO Partners with US-Based Ad Platforms - Canada Newswire

Added to Collection on: 2024-04-09 17:04:24

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Online advertising
Ineos
Demand-side platform
Advertising
INEO Retail Media
INEO Tech Corp.

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Roku Aims to 'Democratize Access' to CTV Advertising with New Selling Platform

Added to Collection on: 2024-06-12 22:15:00

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Streaming television
Online advertising
Internet broadcasting
Internet radio
Roku
The Roku Channel
Supply-side platform
Video advertising
Demand-side platform
Streaming media
Roku, Inc.
Roku OS
Roku Media

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Uber integrates media purchases into Journey Ads - Direct Marketing News

Added to Collection on: 2024-06-13 20:48:12

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Online advertising
Targeted advertising
Digital display advertising
Demand-side platform
Advertising
Uber
THE TRADE DESK

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As retail media networks widen their scope, is a reckoning inbound? - Marketing Dive

Added to Collection on: 2024-07-30 12:51:16

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Online advertising
Advertising
Merchandising
New media
Retail media
Walmart
Targeted advertising
Demand-side platform
Retail
Digital marketing
Online shopping
Vizio
Nicholas Ward

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Trade Desk buys ad data firm Sincera as brands seek objective insights - Marketing Dive

Added to Collection on: 2025-01-17 15:48:22

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Online advertising
THE TRADE DESK
LiveRamp
Jeff Green
Demand-side platform
Sincera

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Deep Learning for Click Prediction in Mobile AdTech - Towards Data Science

Added to Collection on: 2025-01-25 22:38:00

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Online advertising
Digital marketing
Search engine optimization
Demand-side platform
Rates
Pay-per-click
Supply-side platform
Real-time bidding
Deep learning
Machine learning
Neural network
Cost per impression

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