Tag: Supply-side platform

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Recent Related Articles to Supply-side platform

The Foundry inks multi-project narrative deal with Audible - Exchange4media

Added to Collection on: 2022-12-20 20:20:49

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Online advertising
World Wide Web
Marketing
Digital marketing
Google
Advertising revenue
Advertising
Supply-side platform
Google Ads
Paras Mehta

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Yahoo Partners With Scope3 to Offset Carbon Emissions in Media Buying - Adweek

Added to Collection on: 2023-01-06 01:50:21

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Online advertising
Greenhouse gas emissions
World Wide Web
Carbon dioxide
OpenX
Digital media
Carbon footprint
Yahoo!
Supply-side platform
Carbon neutrality
Information technology

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Implementing High-Performance Ad Tech Demand-Side Platforms (DSPs) - The New Stack

Added to Collection on: 2023-09-19 21:37:10

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Online advertising
Structured storage
Data analysis
Online auction
Real-time bidding
Aerospike
Demand-side platform
Supply-side platform
Apache Kafka
Real-time data

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Advertisers will spend $84 billion on ad fraud this year: report - Marketing Brew

Added to Collection on: 2023-10-06 04:08:14

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Online advertising
Digital marketing
Pricing
Search engine optimization
Ad fraud
Fraud
Pay-per-click
Supply-side platform
Pubmatic
Advertising
Click fraud
Share of voice
JUNIPER RESEARCH

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Hivestack Grows DOOH Marketplace in Thailand with UpMedia Partnership

Added to Collection on: 2023-10-09 00:05:17

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Online advertising
Supply-side platform
Chiang Mai
Chiang Rai
Thailand

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VIOOH & Yahoo Partner to Explore the Value prDOOH Delivers Within Multichannel Campaigns

Added to Collection on: 2023-10-10 17:24:47

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Online advertising
Omnichannel
Digital marketing
Targeted advertising
Advertising
Supply-side platform
Engagement marketing
Yahoo!

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Omnicom Media Group launched an SSP Standardization Initiative - MarTech Cube

Added to Collection on: 2023-10-18 15:32:27

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Online advertising
Magnite
Omnicom Group
Advertising
Supply-side platform

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SSPs Must Evolve to Help Publishers Meet Needs of Modern Media Landscape: Magnite's Buckley

Added to Collection on: 2023-12-20 19:40:29

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Online advertising
Supply-side platform
Smart TV
Vizio
Buckley
Sean Buckley

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Programmatic Advertising's Role in Carbon Reduction: Magnite's Selman - Beet.TV

Added to Collection on: 2024-01-05 16:23:02

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Online advertising
Supply-side platform
Magnite
Demand-side platform
Carbon footprint
Sustainability
Julie Selman

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Understanding Programmatic Marketing - Newsweek

Added to Collection on: 2024-03-14 15:30:41

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Online advertising
Targeted advertising
THE TRADE DESK
Advertising
Digital marketing
Personalized marketing
Real-time bidding
Touchpoint
Supply-side platform
TubeMogul
Header bidding

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