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DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation 04/25/2024 - MediaPost

Retrieved on: 2024-04-24 20:17:29

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DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation 04/25/2024 - MediaPost. View article details on HISWAI: https://www.mediapost.com/publications/article/395505/doubleverify-gets-ctv-video-viewable-mrc-accredi.html%3Fedition%3D134095

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DoubleVerify research shows that over one in three impressions can be found to “fire” ads when the TV set is turned off. The company estimates this ...

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