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Elmo's check-in: Iconic brands and influencer culture create a viral post - The Conversation

Retrieved on: 2024-02-03 01:20:58

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Elmo's check-in: Iconic brands and influencer culture create a viral post - The Conversation. View article details on HISWAI: https://theconversation.com/elmos-check-in-iconic-brands-and-influencer-culture-create-a-viral-post-222503

Summary

Elmo from "Sesame Street" created a viral marketing phenomenon on social media, showcasing the show's iconic brand power and the influence of memetics. This resonates with digital marketing, leveraged through memorable characters like Elmo, to foster user engagement.

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