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Experts weigh in on Oracle's departure from adland - Tech Wire Asia

Retrieved on: 2024-07-08 18:02:46

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Experts weigh in on Oracle's departure from adland - Tech Wire Asia. View article details on hiswai:

Summary

The article discusses Oracle's exit from its advertising business, tied to its historical acquisitions in adtech. Key challenges include integrating diverse technologies and complying with evolving data privacy laws like GDPR. Future strategies emphasize first-party data. This relates to 'Business intelligence', connecting tags like 'Data collection', 'Oracle Advertising', 'Privacy law', and 'Adtech'.

Article found on: techwireasia.com

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