Foot Locker, JD Sports, Nike do a Full-Court Press for NBA's All-Star Weekend

Summary

The article outlines various events and initiatives launched by Foot Locker and Nike, including "The Clinic" during the NBA All-Star weekend in Indianapolis. This aligns with the metaverse concept, as the NBPA also introduces a virtual experience featuring interactive engagements with fans. The events emphasize fashion, with exclusive sneaker launches and athlete partnerships, highlighting Nike's Air Jordan and Foot Locker's sneaker-centric programming.