For Jose Cuervo, marketing success means engaging consumers more directly

Retrieved on: 2021-10-21 01:48:10

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For Jose Cuervo, marketing success means engaging consumers more directly. View article details on hiswai:

Excerpt

The tequila marketer's strategy has shifted away from a heavy reliance on brand awareness, the CMO of parent company Proximo Spirits said during ...

Article found on: www.marketingdive.com