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Frito-Lay deepens World Cup strategy with age-old naming debate - Marketing Dive

Retrieved on: 2022-11-16 04:03:16

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Frito-Lay deepens World Cup strategy with age-old naming debate - Marketing Dive. View article details on HISWAI: https://www.marketingdive.com/news/frito-lay-world-cup-marketing-Beckham-Manning/636564/

Excerpt

Frito-Lay is continuing its FIFA World Cup campaign with an ad titled “Soccer or Football,” per details shared with Marketing Dive.

Article found on: www.marketingdive.com

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