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From ABM to ABX: How to create a multichannel B2B experience with the customer at the centre

Retrieved on: 2022-11-03 19:04:52

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From ABM to ABX: How to create a multichannel B2B experience with the customer at the centre. View article details on HISWAI: https://www.marketingweek.com/from-abm-to-abx-how-to-create-a-multichannel-b2b-experience-with-the-customer-at-the-centre/

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More purchase influencers ... To achieve this, though, marketers need to understand: What does each of their interactions look like?

Article found on: www.marketingweek.com

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