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From hype to skepticism: Trust-deficit in influencer marketing on social media

Retrieved on: 2025-02-23 20:03:21

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Summary

The article discusses how skepticism towards influencer marketing is altering consumer behavior, highlighting the growing preference for authenticity and engagement over celebrity endorsements. It connects to the 'Lifestyle' concept through online advertising and digital marketing strategies.

Article found on: www.deccanchronicle.com

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