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Retrieved on: 2024-02-19 21:57:26
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Summary
Fashion Nova utilized influencer marketing to establish a robust online presence, particularly on Instagram, creating a model that blends social media appeal with fashion retail. Partnering with influencers, the brand popularized affordable fast fashion, tapping into cultural trends, Internet celebrity culture, and the dynamics of social influence.
Article found on: www.ldnfashion.com
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