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From Products to People: Transforming Pharma with Customer-Centricity - DTC Perspectives

Retrieved on: 2025-03-17 16:46:07

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Summary

The article discusses the evolving landscape in biopharma marketing, emphasizing a shift from product-centric to customer-centric strategies. It explores how enhancing customer experience across various touchpoints can improve customer engagement, loyalty, and overall brand management, aligning with tags like omnichannel and CRM.

Article found on: www.dtcperspectives.com

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