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Retrieved on: 2024-07-18 21:01:28
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Summary
The article delves into the potential and strategies for turning data into profitable products, emphasizing the roles and challenges of data aggregators in this endeavor. Tags like 'Big data' and 'Analytics' align closely with the content, highlighting the significant value proposition and competitive edge data technologies offer for customer segmentation and data-driven marketing.
Article found on: www.mckinsey.com
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