Gen Z and Millennial Consumers are Changing Loyalty—Open to Behavior Tracking, Paid Loyalty ...

Retrieved on: 2018-03-18 18:52:30

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Gen Z and Millennial Consumers are Changing Loyalty—Open to Behavior Tracking, Paid Loyalty .... View article details on hiswai:

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<div>Loyalty programs can set themselves apart by identifying customer preferences and experiences that can be tracked and then rewarded as <b>alternate</b> “<b>currencies</b>.” A growing number of members (87%) say they are open to having various details of their activity and behavior watched, monitored, and ...</div>

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