Generative AI isn't the content creation engine that marketers anticipated—yet

Summary

The article discusses the gap between expectations and reality for generative AI in marketing, as noted by analyst Max Willens. While many marketers anticipate benefits, actual application and ROI lag due to technological and legal challenges. The tags 'Artificial intelligence, Deep learning, Generative artificial intelligence, Machine learning' relate to the discussed tech, while 'Willens, Mediaocean, Max Willens' pertain to the analysis and sources.