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Retrieved on: 2024-10-07 18:58:43
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Summary
The article explores how generative AI, specifically Retrieval Augmented Generation, transforms chatbots and virtual agents, enhancing customer experience and efficiency in services marketing. It discusses AI's impact on safety, user interactions, and customer satisfaction, with tags aligning to illustrate AI's role in customer service contexts.
Article found on: www.forrester.com
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