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'Going viral is not a strategy': How Hotwire is leveraging online video and TikTok to reach its ...

Retrieved on: 2021-07-28 04:02:13

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'Going viral is not a strategy': How Hotwire is leveraging online video and TikTok to reach its .... View article details on hiswai:

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To reintroduce themselves to the younger generation, the 21-year-old travel brand is switching up its media mix. Instead of traditional branded broadcast ...

Article found on: digiday.com

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