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Google Market Share Slips, AI Referrals & Regional Search Engines Rise

Retrieved on: 2025-02-07 18:30:14

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Summary

The article highlights changes in the search engine market, noting Google's dominant yet slightly declining share. Emerging AI tools like ChatGPT and Perplexity are gaining referral traction, suggesting a potential shift in traffic dynamics and emphasizing the need to diversify SEO strategies.

Article found on: www.searchenginejournal.com

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