GT returning to its roots as an IBD brand | Bicycle Retailer and Industry News

Retrieved on: 2024-02-20 19:29:21

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GT returning to its roots as an IBD brand | Bicycle Retailer and Industry News. View article details on HISWAI: https://www.bicycleretailer.com/industry-news/2024/02/20/gt-returning-its-roots-ibd-brand

Excerpt

"After I took the position, I made the decision to move out of Dick's," Schiers said. "I felt like it was bad brand positioning for where GT should be ...

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