'Happy Returns' anti-Vanguard climate spoof turns heads on TV segment - USA Today

Summary

The article discusses a satirical campaign by activist group The Yes Men who created a fictional product, "TerraDome," as part of a climate change adaptation toolkit to highlight the hypocrisy and cognitive dissonance involved in ethical consumption under capitalism. They target Vanguard Group, the world's largest fossil fuel investor, and use media platforms like WBRE-TV for publicity stunts, blending programming (in the entertainment sense), deception, and culture jamming to raise awareness about climate change adaptation and the need for greener investment options.