Heinz drops ketchup-stained vintage collection to celebrate sustainability - Marketing Dive

Retrieved on: 2022-08-30 21:40:28

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Heinz drops ketchup-stained vintage collection to celebrate sustainability - Marketing Dive. View article details on HISWAI: https://www.marketingdive.com/news/heinz-thredup-ketchup-vintage-clothing-sustainability/630830/

Excerpt

Heinz Vintage Drip takes a ubiquitous marketing tactic — branded ... as another iconic brand symbol and change the narrative from a stain to a ...

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