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How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials

Retrieved on: 2020-12-03 21:00:00

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How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials. View article details on HISWAI: https://www.adweek.com/tv-video/how-bbc-and-hbo-are-using-interactive-ar-fantasy-to-promote-his-dark-materials/

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HBO—the show's U.S. distributor—also tapped <b>AR</b> to depict that particular element of the fantasy world with an app launched last month that lets users ...

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