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How Givaudan's New Shanghai Fragrance Center Is Poised to Win Over China's Perfume Market

Retrieved on: 2024-12-15 20:23:20

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Summary

The article discusses Givaudan's strategic focus on China's fragrance market, highlighting B2B collaborations and innovations like the "House of Naturals" initiative. Perfumer Daniela Andrier contributes insights into consumer preferences, emphasizing personalization and local trends.

Article found on: beautymatter.com

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