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How Tesla And Stellantis Can 'Badge Engineer' Their Way Out Of Their Deep Holes

Retrieved on: 2025-03-25 18:40:05

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How Tesla And Stellantis Can 'Badge Engineer' Their Way Out Of Their Deep Holes. View article details on hiswai:

Summary

The article discusses the evolving perception of electric cars, particularly Tesla, amidst declining sales. It explores leveraging "badge engineering" to rebrand Tesla models under Stellantis, offering alternatives like rebadging them as Dodge or Chrysler. This strategy could help overcome brand baggage and market challenges. Tags like Stellantis and Tesla Inc. highlight relevant brands and synergy prospects.

Article found on: www.theautopian.com

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