How Yum Brands generates sales, cultural impact with a three-pronged marketing framework

Retrieved on: 2021-06-17 13:52:30

Tags for this article:

Click the tags to see associated articles and topics

How Yum Brands generates sales, cultural impact with a three-pronged marketing framework. View article details on hiswai:

Excerpt

Former CEO Greg Creed and CMO Ken Muench went deep with Marketing Dive on an R.E.D. strategy — also the subject of their new book — that has ...

Article found on: www.marketingdive.com