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How Yum! Brands Serves Up Digital Innovation - Forbes

Retrieved on: 2024-11-25 18:41:16

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Summary

The article discusses Yum! Brands' strategic use of technology marketing through digital innovation in its fast-food outlets, like KFC and Taco Bell. The application of AI enhances operations and customer experience, reflecting significant technological investments under Joe Park's leadership.

Article found on: www.forbes.com

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