Hugo Boss lands on Roblox to promote new denim-inspired clothing line - Marketing Dive

Retrieved on: 2024-03-07 15:24:57

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Hugo Boss lands on Roblox to promote new denim-inspired clothing line - Marketing Dive. View article details on HISWAI: https://www.marketingdive.com/news/hugo-boss-roblox-luxury-metaverse-marketing/709595/

Excerpt

Roblox continues to build out services tailored to brand marketers that view gaming and the concept of the metaverse as important bridges to Gen Z.

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