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Influencers paid by the City of Wichita must begin labeling paid content | KMUW

Retrieved on: 2024-04-23 21:27:14

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Influencers paid by the City of Wichita must begin labeling paid content | KMUW. View article details on HISWAI: https://www.kmuw.org/news/2024-04-23/influencers-paid-by-the-city-of-wichita-must-begin-labeling-paid-content

Summary

Wichita's influencer marketing strategy, involving local internet celebrities on platforms like TikTok, aims to promote city initiatives, complying with FTC guidelines for transparent labeling of paid content.

Article found on: www.kmuw.org

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