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Innovation: Nestle to focus on 'fewer, bigger, better' | Supermarket Perimeter

Retrieved on: 2024-11-25 16:52:56

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Innovation: Nestle to focus on 'fewer, bigger, better' | Supermarket Perimeter. View article details on hiswai:

Summary

The article discusses Nestlé's shift in innovation strategy under CEO Laurent Freixe to focus on fewer, larger projects for greater impact. This aligns with tags like 'Innovation' and 'Marketing strategy', emphasizing areas like coffee, infant formula, and targeted investments in branding.

Article found on: www.supermarketperimeter.com

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