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Inside NBCUniversal's plans to turn TV into a performance marketing channel

Retrieved on: 2024-03-20 19:58:22

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Inside NBCUniversal's plans to turn TV into a performance marketing channel. View article details on HISWAI: https://www.marketingdive.com/news/nbcuniversal-nbcu-one24-audience-measurement-performance-marketing/710604/

Summary

NBCUniversal is enhancing TV advertising to be more performance-driven, utilizing advanced targeting, measurement, and commerce, paralleling digital advertising methods, and integrating with key partners like THE TRADE DESK to optimize ad experiences on platforms like Peacock. The article aligns with tags related to advertising strategies, streaming media, and targeted ad solutions, highlighting industry shifts and NBCUniversal's initiatives.

Article found on: www.marketingdive.com

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