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Retrieved on: 2024-03-20 19:58:22
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Summary
NBCUniversal is enhancing TV advertising to be more performance-driven, utilizing advanced targeting, measurement, and commerce, paralleling digital advertising methods, and integrating with key partners like THE TRADE DESK to optimize ad experiences on platforms like Peacock. The article aligns with tags related to advertising strategies, streaming media, and targeted ad solutions, highlighting industry shifts and NBCUniversal's initiatives.
Article found on: www.marketingdive.com
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