Inside the New Digital Strategy Playbook: What Smart CMOs Do Differently - CMS Wire

Summary

The article outlines the common barriers CMOs face in executing digital strategies, such as departmental silos, complex technology stacks, and vague KPIs. It stresses the importance of cross-departmental collaboration, streamlined tech, clear metrics, and effective brand management to enhance digital marketing and customer experiences. Tags like 'Dashboard' and 'Performance indicator' relate to tracking these strategies' progress, while 'Touchpoint' emphasizes integration across customer interactions.