Introduction of Marketing Mix in the Pharmaceutical Industry - IQVIA

Retrieved on: 2024-11-28 14:44:13

Tags for this article:

Customer relationship management

Marketing

Big data

Marketing mix modeling

Omnichannel

Digital marketing

Predictive analytics

Marketing effectiveness

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Introduction of Marketing Mix in the Pharmaceutical Industry - IQVIA. View article details on hiswai:

Summary

The article discusses the evolution of Marketing Mix Modeling in the MedTech sector, emphasizing advanced analytics, AI, and omnichannel strategies to enhance marketing effectiveness. IQVIA's tools support these trends by facilitating data processing and strategic planning.

Article found on: www.iqvia.com

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