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Retrieved on: 2025-05-21 15:27:50
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Summary
The article discusses how 'Digital Marketing' is evolving beyond traditional sales-driven strategies. It highlights a shift in consumer behavior towards meaningful engagement moments, emphasizing loyalty programs and personalized experiences to enhance retail success. Tags such as Merchandising, Consumer Behaviour, and Online Shopping reflect this digital evolution in retail contexts like the UK and during prominent events such as Black Friday.
Article found on: lbbonline.com
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