IPG integrates Adobe's AI-driven GenStudio content creation platform | Marketing Dive

Retrieved on: 2024-03-04 22:19:41

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Interpublic Group

The Interpublic Group of Companies

Data collection

Acxiom

Generative artificial intelligence

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IPG integrates Adobe's AI-driven GenStudio content creation platform | Marketing Dive. View article details on HISWAI: https://www.marketingdive.com/news/ipg-engine-adobe-ai-genstudio-content-creation/709137/

Summary

The Interpublic Group integrates Adobe's GenStudio, leveraging generative AI and proprietary Acxiom data, to enhance marketing content personalization and automation, as part of its strategic investment following a challenging financial year.

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