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Is the New CEO's Revealed Plan a Win for Starbucks? - RetailWire

Retrieved on: 2024-09-21 10:48:18

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Summary

The article discusses Starbucks CEO Brian Niccol's plans to revitalize the brand by reconnecting with its coffeehouse roots, emphasizing customer and employee experience improvements. The tags highlight Starbucks' cultural footprint, product offerings like Pumpkin Spice Latte, and critiques. The key concept of 'Spices' connects with seasonal coffee flavors like Pumpkin Spice Latte.

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