Article Details

Jaguar Boss Speaks Out After Backlash to 'Woke' Ad Campaign - Business Insider

Retrieved on: 2024-11-23 17:33:45

Tags for this article:

Click the tags to see associated articles and topics

Jaguar Boss Speaks Out After Backlash to 'Woke' Ad Campaign - Business Insider. View article details on hiswai:

Summary

The article discusses Jaguar's controversial rebranding strategy, which has faced criticism for being "woke" and lacking an automotive focus. Despite backlash, Jaguar aims to differentiate itself and reposition as a luxury, electric vehicle brand.

Article found on: www.businessinsider.com

View Original Article

This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up