Kia extends 'A new way to roll' campaign with augmented reality game - DMNews

Retrieved on: 2025-03-08 14:51:52

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Kia Motors

Kia Soul

Kia

Hamster

Kia Motors Corporation

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Kia extends 'A new way to roll' campaign with augmented reality game - DMNews. View article details on hiswai:

Summary

The article highlights Kia Motors' digital marketing strategy, promoting the Kia Soul through an augmented reality game on Facebook featuring hip-hop hamsters. This campaign leverages digital engagement to enhance brand visibility and consumer interaction.

Article found on: dmnews.com

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