Law Joining Forces with Tech: How to Target Two Polar Audiences with One Product?

Summary

The article discusses how the integration of AI and other advanced technologies in the legal industry supports marketing efforts by streamlining tasks for legal professionals and offering accessible legal services to consumers. This aligns with the broader scope of 'Technology marketing' in the context of legal practice, enhancing efficiencies across areas like legal aid and practice management. Tags such as 'Legal technology' and 'FindLaw' underline these advancements, while 'ALM' and 'Phase One Karma' indicate potential technological solutions and market shifts.