Article Details

Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone

Retrieved on: 2025-03-29 01:07:37

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Summary

The article discusses H&M using AI-generated "digital twins" of models like Mathilda Gvarliani for its campaigns. This raises concerns in fashion sectors about potential impacts on employment for models and related professionals.

Article found on: www.nytimes.com

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