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Retrieved on: 2025-04-13 23:59:37
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Summary
The article discusses L’Oréal's appointment of WPP Beauty Tech Labs as its influencer agency in ANZ, highlighting their role in consolidating and innovating influencer marketing across L’Oréal brands, thus enhancing social influence. Key players include WaveMaker and GroupM within WPP.
Article found on: campaignbrief.com
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