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Managing Customer Experience in the Digital Age - The Business & Financial Times

Retrieved on: 2024-09-26 15:35:19

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Summary

The article elaborates on using tracking data to enhance customer experience, vital for services marketing and brand management. By understanding consumer behavior and managing customer touchpoints, businesses like Jaguar Land Rover can improve engagement and satisfaction, thereby maximizing customer value.

Article found on: thebftonline.com

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